In 2015 myself and some friends started our own magazine called Elbow Grease. This magazine celebrates all forms of hard graft not just the skilled craftsmen. The magazine is split into 3 sections reflected businesses that are startups (Raw), developing (Grind) and success stories (Oiled). As a result the numerals develop from basic shapes and lines of the illustrated 1 to the final refined and ‘well-oiled’ Chapter 3.
To create an item for self promotion I cast, or founded, the word FOUND in aluminium. The word was then photographed and juxtaposed against all the definitions of the word found. Namely, to discover, to become aware of, to start, to establish, to cast in metal etc. I enjoy using medium, and materials to reinforce the message I am trying to communicate in my designs.