Awarded a merit for its submission to ISTD this book, titled 15.07.1970, was produced in response to the brief ‘It happened on this day’. The brief suggested that the story for any day could be created from the vast amounts of information available online. My ambition was to create a book which questioned this idea. Suggesting, that far from recording a full history, information recorded by the media, hides, blurs and constructs its own version of history.
The text for the book is sourced entirely from academic sources exploring the how the media selects history. However, the content has been reframed to create a new meanings. In addition, the conventions of book design are bent in order to test with the readers expectations. Creating a book where fact and understanding can only be revealed through vigorous interrogation of the text and design, to reveal the hidden facts and information on each individual page.
Produced as part of an in depth exploration into the notion of perfection this book is a study of the value of 100 percent focusing specifically on its application to education. The book is mainly typographic with a number of fonts created specifically for the topics raised within the book. For example, for the section covering IQ testing I created a font that was formed from the negative space around the letters. The idea was to create a font that reflected the test, something that required an application of thought to read.